Whatever you may think of them, both Harry Potter and Twilight demonstrated the commercial mileage in teenage/ young adult fantasy films their consistent commercial success resulted in the likes of Percy Jackson and The Hunger Games being brought to our screens. No matter how popular the source materials may be among teenage audiences, there is a strong argument that this film would not have been made without the financial success of the Potter franchise. Try as we might, there's no getting around the comparison between Percy Jackson and Harry Potter. But despite any admiration for the story's intentions and its interesting nods to Greek mythology, the Lightning Thief is ultimately mediocre. Its release date was clearly timed to plug the gap between Potter films, giving teenage fantasy fans something to snack on in between meals. At the time of its release, the Harry Potter series was winding down, with Deathly Hallows Part I in production and Part II not being far behind. We find ourselves in a similar situation with Percy Jackson. Crucially, while the quality of these films varies, none of them quite come close to the series that blazed the trail. The fantasy genre has been rife with this in recent years, with the huge success of The Lord of the Rings prompting new adaptations of The Chronicles of Narnia as well as smaller works like Stardust and Eragon. Once a film franchise has established itself, other similar franchises often follow it, haging on the coattails of its success and trying to cash in by appealing to the same audience.
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